Nip Impressions w/o 14 April 2025: How the industry has missed the environmental opportunity

Jim Thompson reflects on the pulp and paper industry's

historical failure to engage the public regarding environmental concerns,

stemming from an early lack of interest and a preference for legal battles. The

author recounts a pivotal moment witnessing environmental protests,

highlighting how the industry has largely withdrawn from public discourse

despite environmental advancements. Instead of proactive communication, the

focus has been on internal validation and reacting to external pressure. The

suggested solution involves transparently sharing environmental performance

data with the public and local authorities, akin to restaurant health

inspections, to foster trust and potentially gain community support. This

proactive approach to communication is presented as a cost-effective way to

counter negative perceptions and be seen as a responsible neighbor, implying

that silence breeds suspicion, while openness can build understanding.